Lifevine Antioxidant Superiority Award Winner
From the belief that neonicotinoids are the culprit behind Colony Collapse Disorder to the active ingredient in Round-Up, glyphosate, being linked to cancer, consumers are increasingly concerned over the environmental and public health risks associated with pesticides. While certified organic goes a long way to reduce the chemical load used in agriculture, the fact that over 99% of domestic farmland is treated as conventional Learn More…
Madhava Antioxidant Superiority Award Winner
Founded in 1973 as a honey producer, Madhava co-founder sold honey out of the back of his van in Boulder, CO. Madhava has since grown to become a recognized and trusted innovator in the sweetener category, dedicated to providing healthy alternatives to highly processed, refined sugars and artificial sweeteners. Today, Madhava offers its beloved honeys and agave along with an expanded portfolio of better-for-you Learn More…
Mychelle Antioxidant Superiority Award Winner
The pioneer and authority in advanced, bioactive skin care, MyChelle transformed the natural beauty industry by being the first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients.With natural products now the expectation, MyChelle’s progressive 360-degree approach to beauty is to provide clean, conscious, and comprehensive skin care products that are bioactive Learn More…
How does it work?
Clean Label Project purchases products at retail, tests them for antioxidant superiority, and benchmarks the results. If the product is found to be among the top-performing in a given category, it qualifies for the Antioxidant Superiority Award.
Step 1Contact with Clean Label Project
Reach out to Clean Label Project to get a non-disclosure agreement and application materials. We’ll schedule a call to discuss your brand and product portfolio. Remember, Clean Label Project awards require benchmarked data. In other words, not all food and consumer product categories may currently qualify.
After the product scope is identified, Clean Label Project will use it’s Consumer Chain of Custody Sampling Process. Clean Label Project simulates the consumer shopping experience, by purchasing samples from local co-ops, national retailers, and brand websites. This independent approach to sampling is meant to mirror the consumer shopping experience and evaluate the true contents of what’s in refrigerators, drawers, and pantries across America.
After the products are purchased at retail, Clean Label Project submits the samples to one of it’s ISO-accredited analytical chemistry partner laboratories. The antioxidant testing and evaluation process can vary depending on the product type. The testing process can take up to 3 weeks.
Upon completion of the testing, benchmarking is next. The test results for your product are compared to the test results of product category. If your product test results are in the top 25% of the category, in addition to other supporting compliance requirements, you qualify for the Clean Label Project Antioxidant Superiority Award.
Step 5Ongoing Compliance
Clean Label Project will work with you on the marketing of your award to both consumers and retailers. However, keep in mind, a single test point is not enough to demonstrate ongoing superiority. Clean Label Project will continue to use its consumer chain of custody sampling and testing process to perform unannounced sampling and testing. The expectation is that you maintain the same ingredient quality assurance requirements to maintain these high standards. If a product is found to be non-compliant, adverse action policies are outlined in the applicable Clean Label Project Code of Practice.