Better World Naturals

Founded in 2018, Better World Naturals is a joint venture of MITSUI and Huabao. Better World Naturals was created to provide quality natural ingredients utilizing a trusted and transparent, vertically integrated supply system.

For decades, global suppliers have sourced their branded ingredients from China. Better World Naturals has engaged the expertise of the skilled history and resources of China to bring these natural ingredients directly to you.

Better World Naturals Clean Label Project Certification Winner

What is the Clean label Project Certification?

For food and consumer product safety regulatory fabric in America is largely focused on pathogen & microbiological contaminants. For categories where Clean Label Project does not have benchmarked data to warrant a Clean Label Project Purity Award, Clean Label Project borrows a page out the State of California Office of Environmental Health Hazard Assessment Safe Drinking Water and Toxic Enforcement Act of 1986. Informally known as Proposition 65, this regulation was enacted as a ballot initiative in November 1986. It considered the strictest regulation in the country when it comes to protecting consumers from industrial & environmental contaminants and chemicals of concern. Proposition 65 aims to protect the state’s drinking water sources from being contaminated with chemicals known to cause cancer, birth defects or other reproductive harm, and requires businesses to inform Californians about exposures to such chemicals.