Clean Label Project is committed to changing the definition of food and consumer safety through data, science, and transparency. Within the prenatal vitamin category, Clean Label Project has seen elevated levels of heavy metals including Arsenic, Cadmium, Lead, and Mercury as well as BPA leaching from packaging into the finished product. These substances have the potential to migrate into the mother’s bloodstream during one of the most vulnerable periods of fetal development. When it comes to prenatal vitamins, parents are naturally looking for what’s best for their growing baby. Clean Label Project™ is a national non-profit with the mission to bring truth and transparency to food and consumer product labeling. We have found that there is an increase in consumer, media, and academic attention being paid to the health consequences of exposure to heavy metals, pesticide residues, plasticizers, etc.. Yet, consumers will never find this information on product labels.
See Our List of the Best Prenatal Vitamin Products
In recent years, few prenatal vitamin brands have earned awards as a result of their commitment to doing better than the industry by going above and beyond minimum food safety requirements. The following are some of the BEST brands on the market. We believe these brands are the best based on our rigorous product testing.
View the Prenatal Vitamin Products
Stay tuned as more brands are currently going through the Certification Process.
* Products Tested: SmartyPants Organics with Probiotic – Prenatal Formula; SmartyPants PhD Capsules – Prenatal Formula; SmartyPants Core Formula – Prenatal Formula; SmartyPants Prenatal Multi; SmartyPants Organic – Prenatal Formula
See Our List of the Worst Prenatal Vitamin Products
One of Clean Label Project’s advocacy retail partner, PureMarket.com, conducted some investigative work of their own in testing the true contents of some of America’s best-selling prenatal vitamin products. Here’s a sneak peek at their findings of the WORST brands on the market (based on products tested*). Visit PureMarket.com for the full study details, and to see a list of all ranked products used to create Pure Market’s benchmarked results.
View the Worst Prenatal Vitamin Products
*Products Tested: Salaam Nutritionals Prenatal Halal Gummies (120 ct); Best Nest Wellness Mama Bird AM/PM Prenatal Multi + (30 ct); Best Nest Wellness Mama Bird Prenatal Multi+ (30 ct); Freeda Prenatal with Extra Calcium (100 ct); NutriGold Organic & Non-GMO Prenatal Multi Gold (90 ct); Pure Synergy PureNatal Multivitamin for Mom & Baby (120 ct)
About Clean Label Project’s Awards & Certifications for Prenatal Vitamin Products