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Clean Label Project is committed to changing the definition of food and consumer safety through data, science, and transparency. When it comes to growing babies, parents are naturally looking for the best prenatal vitamins.

Clean Label Project has seen elevated levels of heavy metals including Arsenic, Cadmium, Lead, and Mercury as well as BPA leaching from packaging into the finished product. These substances have the potential to migrate into the mother’s bloodstream during one of the most vulnerable periods of fetal development.

See Our List of the Best Prenatal Vitamin Products

Clean Label Project™ is a national non-profit with the mission to bring truth and transparency to food and consumer product labeling. The following are some of the BEST brands on the market. We believe these brands are the best based on our rigorous product testing.

View the Prenatal Vitamin Products

Stay tuned as more brands are currently going through the Certification Process.

Learn More

* Products Tested: SmartyPants Organics with Probiotic – Prenatal Formula; SmartyPants PhD Capsules – Prenatal Formula; SmartyPants Core Formula – Prenatal Formula; SmartyPants Prenatal Multi; SmartyPants Organic – Prenatal Formula

See Our List of the Worst Prenatal Vitamin Products

One of Clean Label Project’s advocacy retail partner, PureMarket.com, conducted some investigative work of their own in testing the true contents of some of America’s best-selling prenatal vitamin products. Here’s a sneak peek at their findings of the WORST brands on the market (based on products tested*). Visit PureMarket.com for the full study details, and to see a list of all ranked products used to create Pure Market’s benchmarked results.

View the Worst Prenatal Vitamin Products

*Products Tested: Salaam Nutritionals Prenatal Halal Gummies (120 ct); Best Nest Wellness Mama Bird AM/PM Prenatal Multi + (30 ct); Best Nest Wellness Mama Bird Prenatal Multi+ (30 ct); Freeda Prenatal with Extra Calcium (100 ct); NutriGold Organic & Non-GMO Prenatal Multi Gold (90 ct); Pure Synergy PureNatal Multivitamin for Mom & Baby (120 ct)


About Clean Label Project’s Awards & Certifications for Prenatal Vitamin Products

Puirty Award

Clean Label Project Purity Award Winning brands have voluntarily and proactively implemented procedures to ensure ingredient quality and purity. They have enlisted the help of Clean Label Project to go into the marketplace and randomly purchase and test their products to ensure that they continue to live up to these high standards. You can read more about the Clean Label Project Purity Award Winning Prenatal Vitamins brands and how the Award program works here.

Pesticide Free award

Clean Label Project Pesticide-Free brands have voluntarily and proactively implemented procedures to minimize the potential threat of pesticide contamination in their products. They have enlisted the help of Clean Label Project to go into the marketplace and randomly purchase and test their products to ensure that they continue to live up to these high standards. You can read more about the Clean Label Project Pesticide-Free Prenatal Vitamins brands and how the program works here.