First 1,000 Day Promise Certification
How does it work?
Clean Label Project purchases products at retail, tests them for purity (chemicals of concern including heavy metals, pesticide residues, and plasticizers), and compares the results to high risk chemicals listed on the State of California Environmental Health Hazard Assessment Office’s Proposition 65 list. If the product is found to comply, it qualifies for Clean Label Project Certification.
Step 1Contact with Clean Label Project
Reach out to Clean Label Project to get a non-disclosure agreement and application materials. We’ll schedule a call to discuss your brand, product portfolio, and current quality assurance and control initiatives.
Step 2Sampling
After the product scope is identified, Clean Label Project will use it’s Consumer Chain of Custody Sampling Process. Clean Label Project simulates the consumer shopping experience, by purchasing samples from local co-ops, national retailers, and brand websites. This independent approach to sampling is meant to mirror the consumer shopping experience and evaluate the true contents of what’s in refrigerators, drawers, and pantries across America.
Step 3Testing
After the products are purchased at retail, Clean Label Project submits the samples to one of it’s ISO-accredited analytical chemistry partner laboratories. The scope of testing varies depending on the product category. Testing typically includes heavy metals (Total Arsenic, Cadmium, Lead, and Mercury), over 300 of the most commonly used pesticides, including glyphosate, the active ingredient in Round-up that has been linked to non-Hodgkins lymphoma, and plasticizers (including BPA, BPS, phthalates), and other chemicals of concern. The testing process can take up to 3 weeks.
Step 4Benchmarking
Upon completion of the testing, Clean Label Project schedules a call with the testing laboratory and the brand. The test results are shared and discussed. Products that yield test results that comply with the State of California Environmental Health Hazard Assessment Office’s Proposition 65 list in addition to other supporting compliance requirements, qualify for Clean Label Project certification.
Step 5Ongoing Compliance
Clean Label Project will work with you on the marketing of your award to both consumers and retailers. However, keep in mind, a single test point is not enough to demonstrate ongoing compliance. It’s about making sure that the brand continues to maintain their internal quality assurance and control programs. Clean Label Project will continue to use its consumer chain of custody sampling and testing process to perform unannounced sampling and testing. The expectation is that you maintain the same ingredient quality assurance requirements to maintain these high standards. If a product is found to be non-compliant, adverse action policies are outlined in the applicable Clean Label Project Code of Practice.