Noodles, Gooder.

Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

Read more about the award here


GOODLES began with a big idea for a very small thing: to create a super nutritious Mac & Cheese that looks, cooks, and tastes just like a normal, delicious noodle. Meet GOODLES! We pack your Mac with both the good stuff you want and tons of yum! Including 14g Protein, 6g Fiber and 21 Nutrients for a healthier, tastier Mac & Cheese. And that’s a pretty huge deal. Little things with big impact—we call them “gooders” and they are everywhere, making a tastier, kinder, happier world.