Changing the world through nourishing families

Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

Read more about the award here

Wholesome Story

In 2016 when we had our first child, Leon, it felt like it was a metaphorical rebirth for us. The raw intensity of parenthood – both the joys and pains – made us realize the indescribable power of a parent’s love. The experience was (and still is) so profound that it inspired us to pursue a tangible way to give hope and to help others who struggle to start their own family. Our nearest and dearest cause is to support women with infertility and hormonal imbalances, particularly

PCOS (Polycystic Ovarian Syndrome). We want to empower them to experience the same joys of parenthood while taking back control of their bodies. “Change the world through nourishing families” is our mantra and mission because we believe a nourished family is the first step to a wholesome family. 3 years and 75,000+ happy customers later, hearing your success stories continue to fuel our passion. We want to keep being a part of that story. And to grow with that story.