The Baby Coalition

Clean Label Project Baby Coalition

Improving infant, children and maternal health through education on the risks of toxins and contaminants and advocating for reform.

Mission

The Clean Label Project Baby Coalition educates consumers, retailers, brands, and the medical community on the risks of environmental contaminants to infants, children, and mothers. As a trade association, we advocate for progressive policies, raise awareness about harmful chemicals, and work across the supply chain to improve products for vulnerable populations.

Why it Matters

The Congressional investigation into baby food, the infant formula crisis, and the resulting consumer advocacy and regulatory attention have contributed to significant consumer concern from parents and caregivers about what they feed the most vulnerable among us. The Clean Label Project is committed to provide industry with a path forward to mitigate the contamination problem and parents and caregivers practical solutions they can trust.

Core tenets of the Coalition

Continuous improvement

We believe that the food and consumer product brands can and should always aspire to do better. Compliance with federal law are table stakes.

Proactive

We believe that we don’t have to wait for an act of Congress to proactively make changes that are better for the planet and public health.

Accountability

We believe that brands should know what’s in their products, both the good and the bad.

Science

We believe in data and science. It begins with testing.

Right to know

We believe that consumers deserve to make more informed purchasing decisions when it comes to buying what’s best for themselves and their families.

Compliance

Where laws exist to protect public health, we comply.

Better health begins before birth

The first 1000 Days of life are critically important to life-long health and wellness. We treat it as such.