Becoming certified with Clean Label Project is more than just a badge—it’s a commitment to your customers and the environment. Our certification program is designed for brands who are voluntarily thinking of food safety differently with a long term view on environmental and public health.
Show your customers you are completely transparent about what is in your product.
By participating, your products will undergo rigorous testing for high levels of harmful substances often hidden from labels, such as heavy metals, pesticide residues, and plasticizers. Our certification not only helps you stand out in a crowded marketplace but also builds trust with consumers who are increasingly concerned about what goes into the products they use every day.
With Clean Label Project certification, you align your brand with a mission to promote a healthier future for all. Join us in setting a new standard for safety and accountability—because when you get certified, you’re not just meeting expectations; you’re exceeding them.
Show that you 100% know what is in your product.
Show your customers you care about what is in your product.
Customers are looking to buy products from brands that care.
Reach out to Clean Label Project to get a non-disclosure agreement and application materials here. We’ll schedule a call to discuss your brand and product portfolio. Remember, Clean Label Project awards require benchmarked data. In other words, not all food and consumer product categories may currently qualify.
After the product scope is identified, Clean Label Project will use it’s Consumer Chain of Custody Sampling Process. Clean Label Project simulates the consumer shopping experience, by purchasing samples from local co-ops, national retailers, and brand websites. This independent approach to sampling is meant to mirror the consumer shopping experience and evaluate the true contents of what’s in refrigerators, drawers, and pantries across America.
After the products are purchased at retail, Clean Label Project submits the samples to one of the ISO-accredited analytical chemistry laboratory partners. The testing and evaluation process can vary depending on the product type. The testing process can take up to 3 weeks.
Upon completion of the testing, benchmarking is next. The test results for your product are compared to the test results of product category. If your product test results are in the top 25% of the category, in addition to other supporting compliance requirements, the product would qualify for a Clean Label Project Award or Certification.
Clean Label Project will work with you on the marketing of your award to both consumers and retailers. However, keep in mind, a single test point is not enough to demonstrate ongoing superiority. Clean Label Project will continue to use the consumer chain of custody sampling and testing process to perform unannounced sampling and testing. The expectation is that brands maintain the same ingredient quality assurance requirements to maintain these high standards. If a product is found to be non-compliant, adverse action policies are outlined in the applicable Clean Label Project Code of Practice.
If a product is found to be non-compliant, adverse action policies are outlined in the applicable Clean Label Project Code of Practice.
Join our community of informed consumers and advocates. Follow us on social media to stay engaged, share your thoughts, and be part of the movement toward greater transparency in product labeling.
Clean Label Project™ © 2025. All rights reserved.