Chime Purity Award Winner

About Chime

Chime is about finding the perfect combination of a dedicated grape grower, an appropriate cultivar and an artisan winemaker to deliver Learn More…

Crispy Green Purity Award Winner

About Crispy Green

Crispy Green is based on three core values which enable us to stand apart from the rest: Purpose – Crispy Green uses food as a force for good by providing the highest quality natural food products, while inspiring others to live a healthy, adventurous and fulfilling life. Learn More…

Crystal Purity Award Winner

About Crystal

CRYSTAL, the creator of the original mineral salt deodorant, has been leading the natural deodorant industry for 35 years, formulating its deodorants with clean ingredients that are always free of aluminum, parabens, silicones, phthalates, and artificial Learn More…

Dapple Clean label Purity Award Winner

About Dapple

When the founders of Dapple Baby first became moms, they found a market full of “baby-friendly” products. But there was nothing specific for cleaning all those baby bottles, cups, and dishes. Regular dish soaps left behind some lingering smells—a less-than-pleasing bouquet of synthetic fragrances Learn More…

Fresh Bellies Purity Award Winner

About Fresh Bellies

Freshbellies believes that kids should learn to love veggies without the hidden sugars and baby food should be flavorful, because no one ever said “I love this bland dish!” Learn More…

Great Oregon Wine Company Purity Award Winner

About Great Oregon Wine Company

The Great Oregon Wine Company was borne out of a love of fine wine, and an innate appreciation for the culture and flavors of the region. With every bottle, the Great Oregon Wine Company honors what it means to be authentically Oregonian and deliver on the belief that wines need Learn More…

iheartdogs Purity Award Winner

About iheartdogs

Our Story In 2014, inspired by his rescued Siberian Husky Splash, Justin Palmer started a Facebook page called I Love Dogs. The page quickly grew to over a million fans and in 2015, Justin cofounded iHeartDogs.com with Marshall Morris, an army veteran Learn More…

I and Love and You Purity Award Winner

About I and Love and You

The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. I and Love and You celebrates the incredible bond between human and pet. It’s why they’re called “I and love and you”. I and Love and You are pet parents too—the type who match outfits with them Learn More…

Les Moulins de Soulanges Purity Award Winner

About Les Moulins de Soulanges

The concept of Les Moulins de Soulanges sprouted out of a partnership between farmers, a miller, and bakers whose goal was to develop extremely high-quality products while also respecting the environment. Learn More…

Lifevine Purity Award Winner

About Lifevine

Integrated Beverage Group research revealed that 94 percent of wine drinkers are concerned about pesticides in their wines. Second only to the importance of higher antioxidants. In response to this trend, Integrated Beverage Group Learn More…

Lil Rascal Purity Award Winner

About Lil Rascal

Integrated Beverage Group hopes that all wine lovers and dog lovers appreciate the Rascal family of wines. Making wines of character and complexity, and staying true to roots, because the world already has too many wine wannabes. Integrated Group Learn More…

Madhava Purity Award Winner

About Madhava

Founded in 1973 as a honey producer, Madhava co-founder sold honey out of the back of his van in Boulder, CO. Madhava has since grown to become a recognized and trusted innovator in the sweetener category, dedicated to providing healthy alternatives Learn More…

Mychelle Purity Award Winner

About Mychelle

The pioneer and authority in advanced, bioactive skin care, MyChelle transformed the natural beauty industry by being the first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients. Learn More…

Natures One Purity Award Winner

About Natures One

Nature has many ways of ensuring that your baby gets everything needed for optimal health, growth and brain development. Nature’s One picks up where Mother Nature leaves off, with organic formulas that provide the appropriate amount of protein Learn More…

Once Upon A Farm Purity Award Winner

About Once Upon A Farm

Once Upon a Farm is an organic family food company that currently offers a line of cold-pressed organic baby foods and applesauces. The company has plans to grow into new categories with the goal of Learn More…

Pachamama Purity Award Winner

About Pachamama

Overcoming adversity through the holistic benefits of CBD, the Pachamama founders became believers – driven and inspired to empower those who suffer. Pachamama is grateful to have the opportunity to provide the sons and daughters of Pachamama Learn More…

Precision Botanical Purity Award Winner

About Precision Botanical

Precision Botanical constructed their product line around one truth: that purity and quality are the only ideas that matter when you’re looking for CBD. Most CBD companies test for fewer than 20 contaminants. Precision Botanical tests every batch for over 300, making Precision Botanical the most rigorously tested brand in the CBD industry. Learn More…

Puori Purity Award Winner

About Puori

Puori has grown out of the two founders uncompromising desire to supplement their own active lifestyle with the very best in clean & superior supplements. Puori was founded in 2009 the purpose of supplementing healthy lifestyle and serious training with an equally serious offer for omega-3 fish oil – a need which they didn’t find existing producers were able to fulfil Learn More…

Rascal Purity Award Winner

About Rascal

Integrated Beverage Group hopes that all wine lovers and dog lovers appreciate the Rascal family of wines. Making wines of character and complexity, and staying true to roots, because the world already has too many wine wannabes. Integrated Group Learn More…

Real Time Pain Relief Purity Award Winner

About Real Time Pain Relief

Real Time Pain Relief is effective on: muscle strains, sprains, bruises, cramps, and over 100 types of arthritis! * Just rub it on and the pain is gone! Learn More…

Replica Purity Award Winner

About Replica

Integrated Beverage Group knows it’s impossible to produce an identical copy. With traditional winemaking techniques of their Winemaker, expertise of their Master Sommelier and Science to guide the production team with a taste and aroma profile road map, Learn More…

Serenity Kids Purity Award Winner

Serenity Kids

We started Serenity Kids because we wanted the best for our baby, Della, and we didn’t like what we found on the market. Learn More…

SmartyPants Purity Award Winner

About SmartyPants

Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, the portfolio has been expanded to include supplements custom-tailored for a range of life stages and dietary requirements Learn More…

Tiny Human Food Purity Award Winner

About Tiny Human Food

Tiny Human Food was created to offer parents something that has been lacking in the baby food aisle–natural, organic nutrition. Tiny Human Food recipes contain high nutrient content, thanks to our cold pressed process. Up until now, store-bought baby foods Learn More…

Yummy Spoonfuls Purity Award Winner

About Yummy Spoonful

We want to help moms and dads give the gift of healthy eating to a new generation! We are creating yummy recipes kids love that are packed with wholesome, organic ingredients so that the taste is always as good as the goodness inside. Made by starting from Learn More…

How does it work?

Clean Label Project purchases products at retail, tests them for purity (chemicals of concern including heavy metals, pesticide residues, and plasticizers), and benchmarks the results. If the product is found to be among the top-performing in a given category, it qualifies for the Clean Label Project Purity Award.

Step 1Contact with Clean Label Project

Step 2Sampling

Step 3Testing

Step 4Benchmarking

Step 5Ongoing Compliance