LesserEvil
Simple Acts. Clean Snacks.
Purity Award
Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.
Read more about the award here
LesserEvil
At LesserEvil, our mission is to create organic, sustainably made, delicious snacks that inspire mindful snacking. Our philosophy is that less is more. We stand for the little things – both in our products and in this life. Our goal is to cultivate a microcosm of care for our products, our people, and our environment. From sourcing organic ingredients to practicing sustainability to nurturing the core of our company – our people – and being transparent with our snack fam, we are focused on making healthier, minimally processed, earth-friendly snacking available to everyone.
