What is the First 1,000 Day Promise Certification
The World Health Organization says that the first 1,000 days of life are critically important to long term health and wellness. It is the window of opportunity when optimum brain and immune system development are formed. These first 1,000 days begin at pregnancy through the age of two. While there continues to be advocacy and regulatory calls to action for the quality and safety of baby food, the narrative has yet to expand to discuss the inextricable link between the health of a mother and her child. Clean Label Project’s First 1,000 Day Promise standard is the first of its kind to utilize elements of European baby food regulations to set maximum contaminant thresholds for food, supplements, and other consumer products targeting pregnant women, infants, lactating mothers, and children.
How is it tested?
In addition to routine testing, formulation review, and other food safety best practices performed by participating brands, Clean Label Project performs random unannounced sampling and testing to ensure ongoing compliance. You can read our full methodology here.