Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.
Read more about the award here
CRYSTAL, the creator of the original mineral salt deodorant, has been leading the natural deodorant industry for 35 years, formulating its deodorants with clean ingredients that are always free of aluminum, parabens, silicones, phthalates, and artificial
fragrances and colors. Since its founding 35 years ago, CRYSTAL has been providing an effective mineral-based line, that’s vegan, and cruelty-free. The ingredients are non-toxic and the packaging’s eco-friendly.