Cure Hydration
Turn their water into WOW!
Clean label Project Certification
For food and consumer product safety regulatory fabric in America is largely focused on pathogen & microbiological contaminants. For categories where Clean Label Project does not have benchmarked data to warrant a Clean Label Project Purity Award, Clean Label Project borrows a page out the State of California Office of Environmental Health Hazard Assessment Safe Drinking Water and Toxic Enforcement Act of 1986. Informally known as Proposition 65, this regulation was enacted as a ballot initiative in November 1986. It considered the strictest regulation in the country when it comes to protecting consumers from industrial & environmental contaminants and chemicals of concern. Proposition 65 aims to protect the state’s drinking water sources from being contaminated with chemicals known to cause cancer, birth defects or other reproductive harm, and requires businesses to inform Californians about exposures to such chemicals.
Read more about the award here
Cure Hydration
Cure Kids is the premium hydration brand for kids, offering a delicious & fun, pediatrician-approved & scientifically-formulated electrolyte mix that wins over kids and earns parents’ trust. Our products are created from plant-based ingredients and are free from added sugars and artificial sweeteners, delivering essential hydration without unnecessary additives.
Each serving of Cure Kids is packed with the perfect blend of sodium, potassium and glucose that a kids’ body needs to hydrate most effectively. These essential electrolytes and ingredients come from natural sources like coconut water, pink Himalayan salt, and fruit juice powders, eschewing harmful ingredients like cane sugar, dextrose, erythritol, and more, so that parents don’t have to compromise between giving kids a healthy option and a great tasting one!
Cure partners with doctors to ensure that our kids products are pediatrician approved, and we carefully formulate our kids products based on the World Health Organization’s Oral Rehydration Solution, the gold standard in rapid rehydration. Cure is the only ORS formula with plant-derived, non-GMO ingredients, and is USA-made. We undergo lab testing to ensure Cure Kids products are free of added sugar, sugar alcohols, milk, egg, soy, peanut, sesame, gluten, fish & shellfish allergens, artificial or synthetic flavors, sweeteners, colors & dyes.
