Growing Up with Nature’s Best

Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

Read more about the award here

Holle Baby Food

Founded in Switzerland in 1934, Holle has become one of the leading manufacturers of natural baby food, globally. All of our products are European-made to provide babies the best start in life. We bear a special responsibility for the environment, children, and their future. Globally, we strive to use Organic and Demeter-Certified ingredients when possible.*

Ever since Holle was founded, we have consciously focused our attention on mankind and the environment – because we want our products to set the example for what it means to be “sustainable”. Today, we have a comprehensive baby and toddler food range with more than 80 products, globally. We do not use chemical processing materials or artificial preservatives, flavoring, coloring agents, added salt or refined sugar.

Our long-term partnerships with our ingredient suppliers are very important to us. They are the basis for the particularly high quality of our baby food. Holle baby food products are gently processed; they represent a wholesome, natural and balanced diet, from the very beginning.


*While our products may frequently be defined as Organic and Demeter-Certified in Europe, due to differences in regulations in the US, something that is “organic” in the EU may not be organic in the US and therefore, not qualify for the US Demeter Certification.