Mission & Vision
Clean Label Project is a nonprofit dedicated to bringing truth and transparency to food and product labeling. While U.S. safety standards focus on pathogens, there’s rising concern about heavy metals, pesticides, and plasticizers—information that labels don’t disclose. We aim to redefine safety through data, science, and transparency, awarding brands that prioritize purity. We invite brands to join us in addressing industrial and environmental toxins in everyday products.
At Clean Label Project, we bridge the gap between consumers and the truth about what’s in their food and products. In a world where labels often omit information on hidden contaminants, we uncover unseen risks to health and well-being. With growing concerns about heavy metals, pesticides, and plasticizers, our mission is to champion transparency and accountability in the food and consumer goods industries. We empower consumers with knowledge to make informed choices and hold brands to higher standards. Together, we can create a community that values purity, safety, and a healthier future for all.
