Radically better nutrition for women and their families on their parenthood journey.

Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

Read more about the award here

Needed PBC

Needed is a leader in perinatal nutrition, delivering a system of radically better nutrition products and education backed by over 4000 health practitioners. Our products are expertly-formulated, third-party tested, and based on the latest clinical research and practitioner insights. We are the first and only perinatal nutrition brand to be B-Corp and Climate Neutral Certified, as well as a member of 1% For The Planet. Radically better nutrition for women is Needed.