Ellipse Analytics (EA) stands at the forefront of analytical chemistry, setting the gold standard for comprehensive category testing and benchmarking. With a track record of analyzing over 32 consumer packaged goods (CPG) categories, representing more than $400 billion in annual revenue, they provide insights that drive the industry forward. Their internationally recognized consumer insights division empowers brands with the knowledge they need to thrive in a competitive market. EA serves as the Technical Administrator of the Clean Label Project certification programs providing the compliance and enforcement oversight.