Why get certified
Show your customers you're transparent
Clean label project picks up where organic ends. Show your customers you are completely transparent about what is in your product.
Fill out this form to start the conversation!
Fill out this form to start the conversation!
Why Get Certified?
Our Certification
Show that you 100% know what is in your product.
For your customers
Show your customers you care about what is in your product.
Drive Sales
Customers are looking to buy products from brands that care.
The steps to getting certified
Reach out to Clean Label Project to get a non-disclosure agreement and application materials here. We’ll schedule a call to discuss your brand and product portfolio. Remember, Clean Label Project awards require benchmarked data. In other words, not all food and consumer product categories may currently qualify.
After the product scope is identified, Clean Label Project will use it’s Consumer Chain of Custody Sampling Process. Clean Label Project simulates the consumer shopping experience, by purchasing samples from local co-ops, national retailers, and brand websites. This independent approach to sampling is meant to mirror the consumer shopping experience and evaluate the true contents of what’s in refrigerators, drawers, and pantries across America.
After the products are purchased at retail, Clean Label Project submits the samples to one of the ISO-accredited analytical chemistry laboratory partners. The testing and evaluation process can vary depending on the product type. The testing process can take up to 3 weeks.
Upon completion of the testing, benchmarking is next. The test results for your product are compared to the test results of product category. If your product test results are in the top 25% of the category, in addition to other supporting compliance requirements, the product would qualify for a Clean Label Project Award or Certification.
Clean Label Project will work with you on the marketing of your award to both consumers and retailers. However, keep in mind, a single test point is not enough to demonstrate ongoing superiority. Clean Label Project will continue to use the consumer chain of custody sampling and testing process to perform unannounced sampling and testing. The expectation is that brands maintain the same ingredient quality assurance requirements to maintain these high standards. If a product is found to be non-compliant, adverse action policies are outlined in the applicable Clean Label Project Code of Practice.
