Amid rising consumer concern over exposure to heavy metals, pesticide residues, and plasticizers and their link to chronic disease including cancers and infertility, and in the absence of federal regulations, certain brands are voluntarily embracing this public and environmental health call to action. Clean Label Project evaluates and awards brands that are thinking of food and consumer product safety and quality differently. Clean Label Project shifts the demand curve in favor of brands that view consumer expectations of safety and purity as their north star.
