Little Bellies
Purity Award
Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.
Read more about the award here
Little Bellies
Supporting Natural Progression – From stroller to schoolyard, our ranges are designed to support every step of natural child development, helping you as you nurture independent and unique little people. Do What’s Natural – Feeding your kids can sometimes appear to be complex and overwhelming, but nurturing is natural! We do our very best to do what comes naturally to us – making simple, age-appropriate and wholesome foods for your babies, toddlers and kids – so that you can focus on what comes naturally to you – raising independent and unique individuals. We want to make feeding kids feel natural again!