Clean label Australian made children’s nutritional products that provide the foundation for setting up a lifetime of good eating habits.

Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

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First 1,000 Day Promise Certification

The World Health Organization says that the first 1,000 days of life are critically important to long term health and wellness. It is the window of opportunity when optimum brain and immune system development are formed. These first 1,000 days begin at pregnancy through the age of two. While there continues to be advocacy and regulatory calls to action for the quality and safety of baby food, the narrative has yet to expand to discuss the inextricable link between the health of a mother and her child. Clean Label Project’s First 1,000 Day Promise standard is the first of its kind to utilize elements of European baby food regulations to set maximum contaminant thresholds for food, supplements, and other consumer products targeting pregnant women, infants, lactating mothers, and children.

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Aussie Bubs™ was founded by an Aussie mum-of-three wanting the best for her bubs. We are now pleased to offer American families a new choice for clean label children’s nutrition. We use all the ‘good stuff’ your little one needs for a happy start to life, without the additives. Our Aussie Bubs™ nutritional formulas are proudly non-GMO and without any palm oil, corn syrup, maltodextrin, growth hormones, or artificial sweeteners. Giving American parents peace of mind and their toddlers a happy start to life. At Aussie Bubs™, we understand some little tummies are more sensitive than others. That’s why our nutritional experts have uniquely created both 365-day Grass Fed Cow‘s Milk-based Nutritional Toddler Formula, as well as an easy to digest Australian Goat Milk-based Nutritional Toddler Formula, for those little ones with more sensitive tummies. Aussie Bubs™, clean label nutrition trusted by Aussie families.