SmartyPants

Starting with a multi functional supplement for kids and adults formulated based on the needs of the average American diet, the portfolio has been expanded to include supplements custom-tailored for a range of life stages and dietary requirements.

Smartypants are industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. Smartypants never uses any synthetic colors, artificial flavors, artificial sweeteners or preservatives.

SmartyPants Purity Award Winners

What is the Purity Award?

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

SmartyPants Pesticide Free Award Winners

What is the Pesticide Free Award?

From the belief that neonicotinoids are the culprit behind Colony Collapse Disorder to the active ingredient in Round-Up, glyphosate, being linked to cancer, consumers are increasingly concerned over the environmental and public health risks associated with pesticides. While certified organic goes a long way to reduce the chemical load used in agriculture, the fact that over 99% of domestic farmland is treated as conventional agriculture means that because of birds, bees, water, and wind contamination of organic farmland can and does occur. Market opportunities exist for growers, suppliers, manufacturers, brand owners, and retailers looking to curate products and systems that actively commit to reducing reliance on pesticides in order to meet evolving consumer expectations and concerns.