Transparency

Puori was created in 2009 by the two founders, Oliver Amdrup-Chamby’s and Julius Heslet’s, uncompromising desire to supplement their own active lifestyle. It started with creating a high quality, potent omega-3 fish oil – a gap in the market which no existing product was able to fill.

The mission was clear from the beginning: to be the best at offering pure, clean & superior products that make a difference to people’s health and levels of wellbeing. Since then, the product portfolio has grown to address the main nutritional deficiencies in the developed world in the most uncompromising way possible. The reasons for Puori’s success – an ambitious adventure where two young men’s ideas have grown into a global company with many dedicated employees, partners, and loyal customers – has been anchored in transparency through third-party testing from the very beginning. Initially, Puori used IFOS testing of their fish oil supplement, which has subsequently expanded into full transparency testing across the entire product portfolio.