When Fruit meets Fizz

Clean label Project Certification

For food and consumer product safety regulatory fabric in America is largely focused on pathogen & microbiological contaminants. For categories where Clean Label Project does not have benchmarked data to warrant a Clean Label Project Purity Award, Clean Label Project borrows a page out the State of California Office of Environmental Health Hazard Assessment Safe Drinking Water and Toxic Enforcement Act of 1986. Informally known as Proposition 65, this regulation was enacted as a ballot initiative in November 1986. It considered the strictest regulation in the country when it comes to protecting consumers from industrial & environmental contaminants and chemicals of concern. Proposition 65 aims to protect the state’s drinking water sources from being contaminated with chemicals known to cause cancer, birth defects or other reproductive harm, and requires businesses to inform Californians about exposures to such chemicals.

Read more about the award here


Indipop is India’s first clean-label carbonated beverage made with real squeezed fruit and botanicals. It celebrates the glory of real fresh ingredients in a fun fizzy way! Other beverages have a million ingredients – Tons of artificial flavour, Preservatives. Additives, Chemicals. You can count Indipop’s ingredients on one hand. Our flavour comes from fresh fruit, plucked from farms across the country. Sweet, tart, tangy… it’s real AND real delicious.