Bobbie is an Organic Infant Formula company that exists to build a parenting culture of confidence, not comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie launched in 2021 as the only direct-to-consumer, subscription based infant formula company in the US. Bobbie is mom-founded and led and supported by a “Medical Motherboard” consisting of 11 advisors including pediatricians, dietitians, lactation consultants, doulas, nurses, OB/GYNs, scientists, and professionals who contribute their expertise to building a next-generation formula company.
