How is Clean Label Project different from other food advocacy groups?

Clean Label Project uses actual laboratory testing data to conduct large-scale category tests on America’s best-selling consumer products. We rely exclusively on data and science, not marketing claims. The products evaluated, account for 90 percent of the most purchased products in the marketplace. These products are tested and analyzed for 130 contaminants and toxins, including heavy metals, pesticides, antibiotics and other unwanted substances. We also factor in the good stuff like ingredient quality.