Why did you test the protein powder category?

You diet. You work out. You try to eat healthily. Often this means incorporating a protein powder into your daily routine. But what’s REALLY in the protein powder that so many of us reach for to put in our morning smoothies? Whether its to lose weight or bulk up, countless work out magazines tout the need to consume more protein. With claims like “natural”, “holistic”, “plant-based”, and “proprietary-blend” that sound healthy, but in regular Clean Label Project fashion, we wanted to find out for ourselves. So we used analytical chemistry to look beyond the label.