Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

Read more about the award here

Genetic Nutrition India Private Limited

Genetic Nutrition envisions a world where everyone, from elite athletes to individuals focused on their general well-being, can access clean-label sports nutrition supplements made with the cleanest ingredients and purest raw materials, ensuring trust, transparency, and effectiveness in every product.

Our mission at Genetic Nutrition is to democratize clean-label sports nutrition, offering products that cater to athletes and individuals seeking to enhance their overall health. We are committed to transparency, providing clear and honest labeling that reflects the integrity of our ingredients and manufacturing processes, empowering all individuals to achieve their health and fitness goals.