Our Story In 2014, inspired by his rescued Siberian Husky Splash, Justin Palmer started a Facebook page called I Love Dogs. The page quickly grew to over a million fans and in 2015, Justin cofounded iHeartDogs.com with Marshall Morris, an army veteran.
Inspired by their passions for helping shelter dogs and supporting our veterans, Justin and Marshall built a line of products that give back to shelters and raise money to provide service dogs for veterans in need.
iheartdogs Purity Award Winners
What is the Purity Award?
Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.