Kabrita
Pesticide Free Certification
From the belief that neonicotinoids are the culprit behind Colony Collapse Disorder to the active ingredient in Round-Up, glyphosate, being linked to cancer, consumers are increasingly concerned over the environmental and public health risks associated with pesticides. While certified organic goes a long way to reduce the chemical load used in agriculture, the fact that over 99% of domestic farmland is treated as conventional agriculture means that because of birds, bees, water, and wind contamination of organic farmland can and does occur. Market opportunities exist for growers, suppliers, manufacturers, brand owners, and retailers looking to curate products and systems that actively commit to reducing reliance on pesticides in order to meet evolving consumer expectations and concerns.
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Purity Award
Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.
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First 1,000 Day Promise Certification
The World Health Organization says that the first 1,000 days of life are critically important to long term health and wellness. It is the window of opportunity when optimum brain and immune system development are formed. These first 1,000 days begin at pregnancy through the age of two. While there continues to be advocacy and regulatory calls to action for the quality and safety of baby food, the narrative has yet to expand to discuss the inextricable link between the health of a mother and her child. Clean Label Project’s First 1,000 Day Promise standard is the first of its kind to utilize elements of European baby food regulations to set maximum contaminant thresholds for food, supplements, and other consumer products targeting pregnant women, infants, lactating mothers, and children.
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