Clean label Project Certification

For food and consumer product safety regulatory fabric in America is largely focused on pathogen & microbiological contaminants. For categories where Clean Label Project does not have benchmarked data to warrant a Clean Label Project Purity Award, Clean Label Project borrows a page out the State of California Office of Environmental Health Hazard Assessment Safe Drinking Water and Toxic Enforcement Act of 1986. Informally known as Proposition 65, this regulation was enacted as a ballot initiative in November 1986. It considered the strictest regulation in the country when it comes to protecting consumers from industrial & environmental contaminants and chemicals of concern. Proposition 65 aims to protect the state’s drinking water sources from being contaminated with chemicals known to cause cancer, birth defects or other reproductive harm, and requires businesses to inform Californians about exposures to such chemicals.

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Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

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Neuherbs is an Indian health and wellness brand dedicated to providing Natural, Clean, and Effective nutrition to all people across demographics. Neuherbs believes that a nutritional product should be a combination of science and nature, which is why we strive to provide a Healthy Today for a Stronger Tomorrow for all through our innovative products. We offer nutritional support to address induced nutrition deficiencies caused by our hectic modern lifestyle, as well as to focus on building a stronger and healthier body and mind. The brand has focused on assisting with a healthy lifestyle by incorporating nutrition power that is suitable for your lifestyle. The new age brand aims to capture the apex of the Indian Nutraceutical Industry and on these lines is incorporating intelligent techniques and processes for its nutritional offerings.