Why do some brands have 1 star and 5 star products?
Clean Label Project focuses primarily on products. Depending on the ingredients each product has different sources, suppliers, packers, etc. It was not uncommon for a brand’s products to rate up…
How do you choose the products to test?
Clean Label Project used 2016 Nielsen data to select the top-selling pet food products in the US that make up 90% of the overall dry and wet dog food, cat…
