Truth Be Told
Clean Label Project’s mission is to bring truth and transparency to consumer product labeling. Along the way, we sometimes identify products that don’t share in those same ideals. Corporate apathy coupled with government inaction means that sometimes we have to fight on behalf of consumers to stay true to this mission. Here you can read the facts and decide for yourself.
Baby
Beverages
Cleaning
Food
Health & Fitness
Personal Care
Pet Food
Baby
Baby Mum Mum • Salaam
Beverages
Peets Coffee
Cleaning
Food
Health & Fitness
Vega
Personal Care
Replenix
Pet Food
Taste Of The Wild
Brand Accountability
We believe that brands should know what’s in their products, both the good and the bad. If a brand claims to be clean, safe, or better, they should have the data to back that up
Truth in Labeling
We believe that if a product label has a Nutrition Facts panel or an ingredient deck, it’s contents should match. Because quite frankly… many times, that’s why you’re buying it in the first place.
Consumer Transparency
We believe that you, the consumer, deserve to know both what is in (and not in) the products you buy, but you also deserve to know when a brand feeds you a line of bullshit masquerading as facts.
the best Products deserve to win
Clean Label Project believes that data and science can help brands differentiate themselves from the status quo and empower the consumer to make more informed choices for themselves and their families.
make your voice heard
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Taste of the wild
Taste of the wild ranked in our bottom 5 of pet foods.
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Peets Coffee
Peets coffee tested for high levels
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Vega
Vega ranked in our bottom 5 of protein powder
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Baby Mum-Mum
Baby Mum-Mum ranked in our bottom 5 of baby food
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Salaam
Salaam ranked in our bottom 5 prenatal vitamins
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Replenix
Replenix ranked in our bottom 5 sunscreen products
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We Have Great Answers
Ask Us Anything
Why use clean label project when FDA exists?
There is a growing divide between the court of law and court of public opinion of the definition of food and consumer product safety. If you set your definition of quality and safety as simply achieving the absolute minimum necessary to meet regulatory tolerances, Clean Label Project is not for you.
How do you test prodcuts?
You can read out full methodology here.
How do you respond to reports from brands that have come out against you?
A 30-second peruse of the Clean Label Project website will yield all the answers to the allegations mentioned 1) the Raw Data and 2) the sources of Clean Label Project funding- donations, grants, crowdfunding, Amazon Smiles beneficiary, Amazon affiliate status, and our certification program.
How do brands get certified?
They can reach out to us here and read more about how to get certified
