Can Shoppers Trust Your Brand? – Podcast Repost
I had an opportunity to collaborate with Brand Secrets and Strategies about leveraging consumer expectations and transparency to increase retail sales. Dan Lohman is a natural products industry strategic advisor that provides innovative ideas, actionable insights, and strategic solutions to the challenges brands and retailers face. Through data, brands can identify consumer expectations, like Clean Label, to identify market opportunities. Check out our podcast.
SECRETS 224 Can Shoppers Trust Your Brand?, Jaclyn Bowen with Clean Label Project
Shoppers want quality products they can trust. These trends are fueling sustainable growth across almost every category. Like ripples in a pond, natural is where these trends are born. Early adopters have a unique competitive advantage to win over shoppers.