What does Clean Label Project Certified mean?

Clean Label Project tested more than 1000 dry and wet dog foods, cat foods, and treats for over 130 environmental and industrial contaminant, toxins and ingredient quality. As part of our study, Clean Label Project simulates the consumer shopping experience. This means that just like you, we went to our favorite retailers and ordered products online to ensure the products we were testing were the exact same type of pet food products you have in your pantry and refrigerator.

Clean Label Project’s Certification program is for the highest performing products. Not only did the individual products of these brands perform exceptionally well in our initial unannounced sampling and testing, they have voluntarily signed on to having the Clean Label Project continue to randomly sample and test a subset of their products to ensure ongoing compliance with Clean Label Project standards.