Lifevine Purity Award Winner
What is the Purity Award?
Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.
Lifevine Pesticide Free Award Winner
What is the Pesticide Free Award?
From the belief that neonicotinoids are the culprit behind Colony Collapse Disorder to the active ingredient in Round-Up, glyphosate, being linked to cancer, consumers are increasingly concerned over the environmental and public health risks associated with pesticides. While certified organic goes a long way to reduce the chemical load used in agriculture, the fact that over 99% of domestic farmland is treated as conventional agriculture means that because of birds, bees, water, and wind contamination of organic farmland can and does occur. Market opportunities exist for growers, suppliers, manufacturers, brand owners, and retailers looking to curate products and systems that actively commit to reducing reliance on pesticides in order to meet evolving consumer expectations and concerns.
Lifevine Antioxidant Superiority Award Winner
What is the Antioxidant Superiority Award?
Antioxidants fight free radicals in the body. Free radicals cause damage to cells, proteins and DNA and can cause oxidative stress linked to a range of diseases. We are exposed to free-radicals regularly in our daily contact with known toxins and contaminants. The good news is that antioxidants are found in many fruit and vegetable whole foods, less so, however in common consumer goods and processed foods. The Clean Label Project Antioxidant Superiority Award is given to products with antioxidant levels that are among the highest in their given product category.