A permissible Indulgence

Antioxidant Superiority Award

Antioxidants fight free radicals in the body. Free radicals cause damage to cells, proteins and DNA and can cause oxidative stress linked to a range of diseases. We are exposed to free-radicals regularly in our daily contact with known toxins and contaminants. The good news is that antioxidants are found in many fruit and vegetable whole foods, less so, however in common consumer goods and processed foods. The Clean Label Project Antioxidant Superiority Award is given to products with antioxidant levels that are among the highest in their given product category.

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Pesticide Free Certification

From the belief that neonicotinoids are the culprit behind Colony Collapse Disorder to the active ingredient in Round-Up, glyphosate, being linked to cancer, consumers are increasingly concerned over the environmental and public health risks associated with pesticides. While certified organic goes a long way to reduce the chemical load used in agriculture, the fact that over 99% of domestic farmland is treated as conventional agriculture means that because of birds, bees, water, and wind contamination of organic farmland can and does occur. Market opportunities exist for growers, suppliers, manufacturers, brand owners, and retailers looking to curate products and systems that actively commit to reducing reliance on pesticides in order to meet evolving consumer expectations and concerns.

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Purity Award

Let’s face it, marketing departments do an effective job at selling comfort and security. The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being. Clean Label Project uses benchmarked data to compare individual product test results to the test results of the best-selling products in the same product category. In the process, we reveal to brands how their ingredient supply chain and quality assurance systems fare compared to industry leaders. We reveal to consumers what brands are taking the extra steps to minimize consumer exposure to known chemicals of concern.

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At Lifevine, we know that just having fewer calories and less sugar in our wine isn’t enough. We believe wine should be free of harmful pesticides as well as industrial and environmental contaminants. That’s why our wines have been independently sampled and tested in an accredited analytical chemistry laboratory for over 200 harmful environmental & industrial contaminants and toxins and more than 400 different pesticides.

Based on this rigorous testing, our wines are Certified Pesticide Free, have earned the coveted Clean Label Project Purity Award and have also secured the Clean Label Project Antioxidant Superiority Award. With our commitment to overall ingredient purity, Lifevine wines also contain less than 1g of sugar per serving. And, we do all of this without ever compromising flavor or alcohol levels.